Cocktail bar · Ready-made brand
Picantita
Picante, politely.
- What is inside
- Name, wordmark and seal, voice, colour, type, illustration, the menu, coasters, bottles, small print, stickers, takeaway, social and the bar front.
- Where it stands
- Ready-made. A complete identity, waiting for its owner.
The idea
One cocktail, taken far too seriously. Picantita is Spanish for a little spicy, said fondly, and the brand keeps both halves of that.
A dainty summer palette of light greens with a pop of pink. A small chilli that sits on the name like an accent, and then rates every drink on the menu: a blush, a flush, a fever.
Play with it
Stickers, for the brave.
Pick one up and throw it. Then ask for it hotter.
The brand book
15 pages
The product images are renders made from the print artwork, not photographs.