Glitter pens · Ready-made brand
Love, Lily
Glitter pens that don’t smudge.
- What is inside
- Name, logo, the poem, the last page, colour, type, soft-focus lilies, voice, eight pens, the no-smudge promise, the box of eight, a little mischief, paper things, social and the shop counter.
- Where it stands
- Ready-made. A complete identity, waiting for its owner.
The idea
A glitter pen is also a person: the one you keep for best, never lend, and never leave in someone else’s pencil box.
So the brand is a love letter. It is signed off the way a letter is, with a lily where the dot should be. There are eight shades, named after the people a diary is really about, soft grainy lilies, one short poem and one promise: it does not smudge.
Play with it
Go on. Write their name.
Pick a pen and write on the page. Then try to smudge it.
Loves me, loves me not.
Pluck a petal.
Spin the pen.
- Write them a note.
- Say their name.
- Draw a lily on their hand.
- Lend me. One minute.
- Tell them.
- Spin again, coward.
Wherever the cap points, you do as you are told.
The brand book
18 pages
The lilies are drawn and blurred by us, not photographed. The pens and packaging are drawings in the brand’s own colours.